Daddy’s Daughters is a premium cashmere-clothing label, owned by Meike Becker. Through my work with Innsbruck based Advertising Agency W9 Studios, I was asked to take part in the graphical implementation of Daddy’s Daughters Lookbook for autumn/winter 2015.
I also assisted W9 Studios and Meike at the lookbook photoshoot on location at the famous Design-Hotel Wiesergut in Saalbach Hinterglemm. As a photography and art direction assistant, I provided a creative vision to capture the line’s feminine and playful aesthetic. The arrangement of the lookbook is clean and structured, while maintaining the identity of Meike’s style with little details such as the „Note”-Pages or Vintage-Frame forms. Additionally I created an illustration of a goat for the lookbook’s logo to hint at the fabric’s origin and create a theme of youthful femininity. The goat logo was a hit and has become the new official logo of Daddy’s Daughters.