Daddy’s Daughters – Cashmere – Lookbook AW 15

Daddy’s Daugh­ters is a pre­mium cashmere-clothing la­bel, ow­ned by Meike Be­cker. Through my work with Inns­bruck ba­sed Ad­ver­ti­sing Agency W9 Stu­dios, I was as­ked to take part in the gra­phi­cal im­ple­men­ta­tion of Daddy’s Daugh­ters Look­book for autumn/winter 2015.

I also assisted W9 Studios and Meike at the lookbook pho­to­shoot on location at the fa­mous Design-Hotel Wie­ser­gut in Saal­bach Hin­ter­glemm. As a photography and art direction assistant, I pro­vided a creative vision to capture the line’s feminine and playful aesthetic. The ar­ran­ge­ment of the look­book is clean and structured, while maintaining the identity of Meike’s style with little de­tails such as the „Note”-Pages or Vintage-Frame forms. Ad­di­tio­nally I created an il­lus­tration of a goat for the lookbook’s logo to hint at the fabric’s origin and create a theme of youthful femininity. The goat logo was a hit and has become the new official logo of Daddy’s Daughters.