Daddy’s Daughters is a premium cashmere-clothing label, owned by Meike Becker. Through my intense work with Innsbruck based Advertising Agency W9 Studios, I was again asked to take part in the graphical implementation of Daddy’s Daughters Lookbook for autumn/winter 2016. This time, I also took part in Creative Direction and Styling.
The two-day photoshoot took part in the beautiful city of Innsbruck and its rural and urban surroundings. The look book is divided into four parts, that describe a ladies‘ city-day. From taking walks through the city, to a visit at the museum. A description of sight-seeing places throughout the book was a must, to not only dedicate the passion of premium fashion, as well as honoring the culture and roots of the austrian brand. A perfect implementation of Daddy’s Daughters high quality standards of fashion and of course the playful aesthetic of the cashmere-brand.
To underline Meike Becker’s personal dedication to her brand, I used her personal handwriting for the Intro-Text, article description and the headlines.
Throughout the 100-pages look book, I worked with the idea of the brands diverse style (modern & traditional), and Meike Beckers personal dedication to her brand. So I complimented those ideas by first of all, using Meike’s personal handwriting for the Intro-Text, article description and the headlines and second of all, working with three types of paper at print. All an organic product of course, on of them transparent pages in the front an the back to, again, create a theme of youthful femininity and gracefulness. To round it all out, individual, fragile patterns that play with the cashmere-products have been added in between the pages.
A project where I was able to take part in every aspect of creativity. From planning the production till the complete end-product. An amazing experience, which was extremely instructive.