Quiet a while ago, I was asked by my friends at Pistol Lake from Los Angeles, if I was keen to design a new logo for them as they were about to launch a new line of athletic wear. Of course, I could not deny my enthusiasm when they came to me and I was all-in.
The vision was already given: A sketchy look. A mountain. A handmade font. To represent that one lake from their childhood. After several digital tryouts, I changed my digital approach on this project. My pen made its moves, and the new Pistol Lake mountain was born. Adding a handmade font, which was inspired by a tracking map from the Pistol Lake Reservoir, was the finalization of the new Logo. Using it on all kinds of different media is no problem. Print or digital. The new logo is succinct and memorable.