DADDYS

DADDYS

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DAUGHTERS

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DADDY’S DAUGHTERS IS A PREMIUM CASHMERE-CLOTHING LABEL BASED IN SALZBURG, AUSTRIA.

I DEVELOPED THE CORPORATE IDENTITY AND LED THE GRAPHICAL IMPLEMENTATION FOR THE LOOKBOOK FOR AW 2016.

 

 

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THE CI IS BASED ON THE BRAND’S PLAYFUL APPROACH TO
ELEGANT FASHION FOR WOMEN.

HANDLETTERING AND ILLUSTRATIONS UNDERLINE ITS ROOTS
AND MATURE PLAYFULNESS.

 

 

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A CUSTOMIZED FONT INSPIRED BY THE OWNER’S HANDWRITING ADDED A PERSONAL NOTE.

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CREATING THE SEASONAL LOOKBOOK WITH INNSBRUCK BASED W9 STUDIOS RESULTED IN A STRONG OUTPUT THAT COMBINED THE URBAN AND RURAL ASPECT OF LIFE OF A MODERN WOMAN.

CLIENT – Daddy's Daughters
AGENCY – W9 Studios
MODEL – Tanja Pfurtscheller

PHOTOGRAPHY – Mario Webhofer
PROJECT – Lookbook AW 16
DISCIPLINES – Art Direction, Styling, Design, Handlettering

IF DOGS RUN TEEIllustration

MOVE ONLookbook

PUBLISHED BYProject type

Fancy FannyProject type

GRANADAALBUM ARTWORK

ProcrastinationBook Design