DAUGHTERS

DADDY’S DAUGHTERS IS A PREMIUM CASHMERE-CLOTHING LABEL BASED IN SALZBURG, AUSTRIA.

I DEVELOPED THE CORPORATE IDENTITY AND LED THE GRAPHICAL IMPLEMENTATION FOR THE LOOKBOOK FOR AW 2016.

THE CI IS BASED ON THE BRAND’S PLAYFUL APPROACH TO
ELEGANT FASHION FOR WOMEN.

HANDLETTERING AND ILLUSTRATIONS UNDERLINE ITS ROOTS
AND MATURE PLAYFULNESS.

A CUSTOMIZED FONT INSPIRED BY THE OWNER’S HANDWRITING ADDED A PERSONAL NOTE.

CREATING THE SEASONAL LOOKBOOK WITH INNSBRUCK BASED W9 STUDIOS RESULTED IN A STRONG OUTPUT THAT COMBINED THE URBAN AND RURAL ASPECT OF LIFE OF A MODERN WOMAN.

CLIENT – Daddy's Daughters
AGENCY – W9 Studios
MODEL – Tanja Pfurtscheller
PHOTOGRAPHY – Mario Webhofer
PROJECT – Lookbook AW 16
DISCIPLINES – Art Direction, Styling, Design, Handlettering